iHospitality
Professional representation where it matters
Your Independent Sales & Marketing Team Supporting Craft Wine & Spirits Brands in Florida
WORKING TOGETHER
We work with you to come up with the very best solutions for your brand!
SALES
ON & OFF PREMISE OPPORTUNITIES
Utilizing OVER 20 YEARS of professional beverage experience and liquor sales expertise in the central Florida market, we open many challenging doors and implement countless positive brand experiences. We understand the challenges that this new market represents as we will build your brands where it matters most, focusing on either on or off premise and developing specific marketing ideas that you have come to expect for a trusted partner in the field.
TASTING EVENTS
FIRST HAND AND DIRECT TO CONSUMER
This is an outstanding opportunity for your brand to be directly in front of the people that matter most, the consumer. From static tastings to cocktail presentations, small and intimate events or large and impacting, whatever tasting direction you choose, you'll receive expert coverage of your brand from a Level 2 WSET professional in a tasting setting that attracts lasting and loyal customers. "Sampling = sales"
STAFF TRAININGS
DEVELOPMENT WHERE IT MATTERS MOST
One of the most important areas of building a brand is in the Staff Trainings, these create a presence for your brand that is "taken-to-the-table" and presented to guests as personal recommendations for where it matters most, the server, and typically result in instant sales. These training classes are educational, fun and informative and staff will receive key brand understanding and unique attributes that will give them ownership, a reason to sell, and make your brand special.
PERMANENT DRINK LIST PLACEMENTS
SERIOUS CONCENTRATION FOR YOUR BRAND
Probably the best opportunity for your brand to make a real difference, while depleting cases and gaining recognition in print, The Drink List is something that every guest sees and takes an interest in. We work closely with Bar Managers and influence the diversity of your brand along with sold drink strategy in various list opportunities. Season Lists, Happy Hour Lists, Late Night Happy Hour, Brunch Menus and Category Lists are just some of the areas where we will work to develop your brand.
FEATURED PROGRAMS
CONSUMER INFLUENCE WITH NO GUESS WORK
A great feature program will specifically highlight your brand, typically in a solo setting, and drives consumer attention directly toward your product, taking the guess work out of an order. Often centered around a flight, an event or even a holiday this opportunity not only directly influence the customer but also guides the mindset of the servers and bartenders. It often results in a lasting public impact, better brand awareness and more concentrated focus for future brand possibilities and as always results in sales. Table tents, Special Boards, Sidewalk Boards, Menus Inserts or even Verbal or Digital features are just some of the ways we implement Feature programs.
SALES
ON & OFF PREMISE OPPORTUNITIES
Utilizing OVER 20 YEARS of professional beverage experience and liquor sales expertise in the central Florida market, we open many challenging doors and implement countless positive brand experiences. We understand the challenges that this new market represents as we will build your brands where it matters most, focusing on either on or off premise and developing specific marketing ideas that you have come to expect for a trusted partner in the field.
TASTING EVENTS
FIRST HAND AND DIRECT TO CONSUMER
This is an outstanding opportunity for your brand to be directly in front of the people that matter most, the consumer. From static tastings to cocktail presentations, small and intimate events or large and impacting, whatever tasting direction you choose, you'll receive expert coverage of your brand from a Level 2 WSET professional in a tasting setting that attracts lasting and loyal customers. "Sampling = sales"
STAFF TRAININGS
DEVELOPMENT WHERE IT MATTERS MOST
One of the most important areas of building a brand is in the Staff Trainings, these create a presence for your brand that is "taken-to-the-table" and presented to guests as personal recommendations for where it matters most, the server, and typically result in instant sales. These training classes are educational, fun and informative and staff will receive key brand understanding and unique attributes that will give them ownership, a reason to sell, and make your brand special.
DRINK LISTS
SERIOUS CONCENTRATION FOR YOUR BRAND
Probably the best opportunity for your brand to make a real difference, while depleting cases and gaining recognition in print, The Drink List is something that every guest sees and takes an interest in. We work closely with Bar Managers and influence the diversity of your brand along with sold drink strategy in various list opportunities. Season Lists, Happy Hour Lists, Late Night Happy Hour, Brunch Menus and Category Lists are just some of the areas where we will work to develop your brand.
FEATURE PROGRAMS
CONSUMER INFLUENCE WITH NO GUESS WORK
A great feature program will specifically highlight your brand, typically in a solo setting, and drives consumer attention directly toward your product, taking the guess work out of an order. Often centered around a flight, an event or even a holiday this opportunity not only directly influence the customer but also guides the mindset of the servers and bartenders. It often results in a lasting public impact, better brand awareness and more concentrated focus for future brand possibilities and as always results in sales. Table tents, Special Boards, Sidewalk Boards, Menus Inserts or even Verbal or Digital features are just some of the ways we implement Feature programs.
HELLO! We are here for you
See your brand come to life
We work hard for your brand to develop specific areas of development, by concentrating on Key Buyer professional sales presentations. Once your brand is sold in, we strive to inform, educate and train staff personal, focus on key areas of promotion with Printed Features and Permanent Drink List placement, and category specific Liquor Lists. One key area that we specialize in is, Public Tastings, Happy Hours and other, direct to consumer events. We will also focus on your specific sales directives, weather it be a: drink vessel programs, Barrel Sales, or Keg Cocktail program, shelf adjacency, floor stackers or any other ideas.
HELLO! We are here for you
See your brand come to life
We work hard for your brand to develop specific areas of development, by concentrating on Key Buyer professional sales presentations. Once your brand is sold in, we strive to inform, educate and train staff personal, focus on key areas of promotion with Printed Features and Permanent Drink List placement, and category specific Liquor Lists. One key area that we specialize in is, Public Tastings, Happy Hours and other, direct to consumer events. We will also focus on your specific sales directives, weather it be a: drink vessel programs, Barrel Sales, or Keg Cocktail program, shelf adjacency, floor stackers or any other ideas.
BOOTS ON THE STREET MAKES A DIFFERENCE
In the recent years we have seen a decrease in distributer representation in the field and brands are left without a voice in this rapidly changing market when its more important than ever. Many smaller, more esoteric and eclectic brands are left starving for attention.
Once we get your products into your preferred locations of focus develop, our job has just begun. We will strive to execute on other interactive brand specific opportunity, from Staff Trainings or Customer Tasting events, to specific Product Placement and Merchandising. We will educate, inform and influence with a direction that will lead to more brand focus and increased sales.
I AM PHIL KING
Hospitality is in my blood...
I grew up in the kitchen as a classically trained Chef, spent 15 years cooking and later as a Chef, designing menus and managing back-of-house staff and operations. In 2000, I shifted my focus to a successful wine career with industry giant, Southern Wine and Spirits. After 4 years, I moved to Premier Beverage where I had award winning on-sale, fine wine employment. Five years later, in 2009, I was awarded a promotional opportunity to a management position, developing the Spirits Division with Premier Beverage. I was promoted from Key Accounts to Account Development and finally, into a Craft Spirit Specialist. During the last 10 years of selling spirits with Premier Beverage, I have developed the intrinsic value and passion for the industry and the complexities that come from behind the bar, that has been trusted by many of my managers and location owners. In 2020, when our world changed, I found I needed to change to, and iHospitality was born!
BOOTS ON THE STREET MAKES A DIFFERENCE
In the recent years we have seen a decrease in distributer representation in the field and brands are left without a voice in this rapidly changing market when its more important than ever. Many smaller, more esoteric and eclectic brands are left starving for attention.
Once we get your products into your preferred locations of focus develop, our job has just begun. We will strive to execute on other interactive brand specific opportunity, from Staff Trainings or Customer Tasting events, to specific Product Placement and Merchandising. We will educate, inform and influence with a direction that will lead to more brand focus and increased sales.
I AM PHIL KING
Hospitality is in my blood...
I grew up in the kitchen as a classically trained Chef, spent 15 years cooking and later as a Chef, designing menus and managing back-of-house staff and operations. In 2000, I shifted my focus to a successful wine career with industry giant, Southern Wine and Spirits. After 4 years, I moved to Premier Beverage where I had award winning on-sale, fine wine employment. Five years later, in 2009, I was awarded a promotional opportunity to a management position, developing the Spirits Division with Premier Beverage. I was promoted from Key Accounts to Account Development and finally, into a Craft Spirit Specialist. During the last 10 years of selling spirits with Premier Beverage, I have developed the intrinsic value and passion for the industry and the complexities that come from behind the bar, that has been trusted by many of my managers and location owners. In 2020, when our world changed, I found I needed to change to, and iHospitality was born!
BOOTS ON THE STREET MAKES A DIFFERENCE
In the recent years we have seen a decrease in distributer representation in the field and brands are left without a voice in this rapidly changing market when its more important than ever. Many smaller, more esoteric and eclectic brands are left starving for attention.
Once we get your products into your preferred locations of focus develop, our job has just begun. We will strive to execute on other interactive brand specific opportunity, from Staff Trainings or Customer Tasting events, to specific Product Placement and Merchandising. We will educate, inform and influence with a direction that will lead to more brand focus and increased sales.
Hospitality is in my blood...
I grew up in the kitchen as a classically trained Chef, spent 15 years cooking and later as a Chef, designing menus and managing back-of-house staff and operations. In 2000, I shifted my focus to a successful wine career with industry giant, Southern Wine and Spirits. After 4 years, I moved to Premier Beverage where I had award winning on-sale, fine wine employment. Five years later, in 2009, I was awarded a promotional opportunity to a management position, developing the Spirits Division with Premier Beverage. I was promoted from Key Accounts to Account Development and finally, into a Craft Spirit Specialist. During the last 10 years of selling spirits with Premier Beverage, I have developed the intrinsic value and passion for the industry and the complexities that come from behind the bar, that has been trusted by many of my managers and location owners.
I promise you,
Your brands will be presented with:
Professionalism
Honesty
Integrity
Determination
Responsibility
Professionalism
Honesty
Integrity
Determination
Responsibility
"The definition of Salesmanship is the gentle art of letting the customer have it your way."
Ray Kroc. American Businessman
See What We Are All About.
Call us at 407.927.0837
Let’s talk about your brand
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